The number of mobile phone owners around the globe has increased drastically. All regions around the globe are getting access tointernet and mobile phones. According to World Bank data, in developing regions like sub-Saharan Africa, more than 60% of the population have mobile phones. Today, mobile phones are affordable, easy to use, and provide several benefits with minimum requirement of any expertise to handle the device. The capability of mobile phones to provide diverse interactive activities including text messaging, calling,mobile apps, and web browsing have made them highly popular. Not only simple mobile phones but smartphones have also witnessed strong penetration around the globe. More than half of the global population own smartphones today. Smartphone owners are spending more and more time on their device for social networking and calling purposes. This in turn has given a boost to prepaid wireless service across the globe. Moreover, with cheaper voice and data plans available, mobile owners are opting for prepaid services over postpaid.Â
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Based on region, the global prepaid wireless service market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Asia Pacific dominates the market, followed by Europe and North America. In North America, mobile owners are shifting from contract based services to prepaid services in the last few years.However, the share of postpaid wireless service is still higher than prepaid wireless service, when compared with other regions such as Asia Pacific and the Middle East and Africa. The largest market for prepaid wireless service is Asia Pacific largely due to the population size and people’s preference for prepaid services over postpaid services. Europe is the second largest market (in terms of revenue) for prepaid wireless services.  Â
The prepaid wireless services market received a further boost with the popularity of the MVNO (mobile virtual network operator) model in Europe. These MVNOs provide attractive voice and data plans at affordable rates, thus creating demand for prepaid wireless services specifically in developing countries.
Key players operating in this market adopt strategies such as product innovation, strategic alliances, partnerships, and acquisitions. The prepaid wireless service market is rather competitive; however, it is dominated by a few key players.Some of the major players in the global prepaid wireless service market include AT&T Inc., Sprint Corporation, Verizon Wireless, T-Mobile International AG, Deutsche Telekom, Vodafone Group plc, Orange S.A., Telefónica, S.A., Telstra Corporation Ltd., Telenor ASA, Emirates Telecommunication Group, Axiata Group, Bharti Airtel Limited, China Mobile Communications Corporation and AméricaMóvil.
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