Your Customers always enjoy new ways of consuming your services which end up making their life easy. One such way could be using the US Postal Service’s amazing feature of Informed Delivery.

We know the importance of your personalized direct mail in order to directly reach out to your customer. However, sometimes it could backfire as your due to prior knowledge your client might lose upon what you have to offer. 

But there’s nothing to worry about as now you can use this amazing tool to widen your hands so that you can smartly reach your audience. 

What is Informed Delivery?

Informed delivery is a feature offered by the United States Postal Service that allows customers to see what mail is being delivered to their address each day. 

Customers can view images of the exterior, and address side of letter-sized mailpieces that are arriving soon. This feature also allows customers to track packages in transit and set up alerts to know when packages are delivered.

What are the 6 ways of using Informed Delivery for Direct Mail?

Direct mail over the years can be both expensive and rarely used. On top of that if you go for advertising to reach your customers can also be time-consuming and expensive therefore you can tap into the potential of US Postal Services’ Informed Delivery to increase the satisfaction of your customers. Follow these 6 beneficial tips–

• Glorify Your Mailpiece

There are a few key things you can do to optimize your mailpiece for Informed Delivery. First, make sure your mailpiece is addressed correctly and has all the necessary postage. Second, include a barcode on your mailpiece so it can be scanned by USPS.

Third, use Informed Delivery images to your advantage by including a Call to Action or other important information in the image. Finally, track your mailpiece so you can see when it is delivered and take action if it is not. 

• A personal garnishing of your Ride-Along Content

If you’re looking to personalize your ride-along content and make it more informative, there are a few things you can do. First, consider adding a map to your video.

This will help viewers orient themselves and follow along with your route. You can also add captions or titles to key points of interest along the way. Finally, be sure to include your contact information so viewers can reach out with questions or feedback. 

• Make the most of USP Bonuses

USPS provides businesses with a way to send customers bonus offers and other promotional materials directly to their homes. Informed Delivery allows businesses to track their mailings and see when customers are most likely to be home, so they can time their mailings accordingly. This is a great way for businesses to target their marketing efforts and make the most of their USPS bonuses.

• Best use of Call-to-Actions to make an appeal

Businesses can use call-to-actions to encourage customers to sign up for newsletters, learn more about a product or service, or make a purchase. By using call-to-actions, businesses can provide customers with the information they need to make an informed decision about a product or service.

Additionally, businesses can use call-to-actions to create a sense of urgency or to encourage customers to act now.

• Broaden your Social-Media Presence with Informed Delivery

Businesses can use Informed Delivery to broaden their social media presence by sending engaging content to their customers’ inboxes. This service allows businesses to upload images and videos to be included in their customers’ daily email notifications, which can help to increase brand awareness and reach. Informed Delivery can also be used to drive traffic to specific landing pages, or to promote special offers and discounts.

• The Video Feature

The Video Feature in informed delivery can be a powerful tool for businesses. By providing customers with a short video clip of their package being delivered, businesses can create a sense of anticipation and excitement that can encourage customers to open and use their products.

Additionally, businesses can use the video feature to promote special offers or new products, driving customer engagement and sales.