The Rugged Display Market was valued at USD 7.03 billion in 2016 and is expected to reach USD 10.29 billion by 2023, at a CAGR of 5.92% between 2017 and 2023. The key drivers for the market include reduced total cost of ownership (TCO) offered by ruggedized products compared to consumer-grade devices in harsh environments and rising demand for HMI and IoT in various industries. Currently, the use of consumer-grade display devices in industrial applications is the main restraining factor for the growth of the market.
Rugged smartphones and handheld computers held the largest share of the market. Most government, defense, transportation, and industrial applications require display devices that are rugged and portable in nature. Smartphones and handheld computers are efficient alternatives to custom rugged display devices in such applications. Windows OS-based rugged devices are expected to dominate the rugged display market during the forecast period. Windows CE, Windows Embedded Handheld, and Windows 10 are widely used in rugged display devices. Because of their wide acceptance, these platforms have been launched with different versions and development tools. Windows CE offers a wide variety of configuration and application options supported by a large number of rugged device manufacturers and provides end users with a wider choice of service and solution support.
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The rugged display market for the automotive & transportation vertical is expected to grow the highest between 2017 and 2023. Rugged displays enable paperless manufacturing plants to achieve faster and real-time data delivery, schedule parts delivery, and track quality.
In transportation, tracking of goods is a complex job for the manager whether the good are on planes, trains, forklifts, tractor-trailers, or the warehouses. Rugged display devices such as mobile computers, tablets, and laptops can support the entire transportation fleet in real time while at the warehouse or in transit.
Government, defense, and aerospace vertical dominated the rugged display market in 2016
Government organizations use rugged display devices in a variety of applications. Government organizations responsible for public safety, security, and public works have emerged as the leading customers of rugged display devices such as tablets and laptops. Rugged display devices offer real-time data and harsh environment operability and enable quick action on the field for government officers. Rugged avionics displays are used in aircraft cockpits for navigation and gaining other information. Thus, there is a significant potential for the growth of the rugged display devices market for the government, defense, and aerospace industry.
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Windows OS-based rugged display devices expected to dominate the rugged display market during the forecast period
Windows is the leading operating system with the largest market share in the market for rugged display devices. Rugged devices are dominated by a variety of versions of Windows, including Windows CE (Windows Embedded Compact), Windows Phone 8.1, and Windows 10 IoT Mobile Enterprise. As of 2016, more than 50% of the rugged display devices operated on Windows OS. Android, on the other hand, is gradually being adopted in rugged display products, and its market share is growing at a high rate. The adoption rate of Android-based rugged devices is increasing globally as it is less expensive, easy to deploy, and hardware friendly.
APAC expected to grow at the highest CAGR during the forecast period
The market in APAC is expected to grow at the highest CAGR from 2017 to 2023 owing to the modernization and development of infrastructure such as smart cities across the region and the untapped rugged display device applications in the government, defense, transportation, and oil & gas industries. In addition, the automotive, transportation, and manufacturing sectors in the region are also witnessing significant growth. The increasing defense budgets in countries such as China and India further drive the growth of the market for the aerospace & defense industry in APAC. Japan is home to major automotive manufacturers and suppliers who are increasingly adopting rugged devices to overcome challenges regarding inventory management, process monitoring, and control.
The report profiles top players of the rugged display market including Getac Technology Corp. (Taiwan), Panasonic Corp. (Japan), Zebra Technologies Corp. (US), Sparton Corp. (US), Xplore Technologies Corp. (US), Beijer Electronics Group AB (Sweden), General Dynamics Corp. (US), L3 Technologies, Inc. (US), Kyocera Corp. (Japan), Curtiss-Wright Corp. (US), and Esterline Technologies Corp. (US).The report also analyzes the trends for each of the market segments along with their respective growth rates.
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