Mobility as a service combines service solution and manufacturing into a complete service package. It collects various types of service and planning requirements and modes into an efficiently integrated platform to attract commuter’s interest in using a convenient service. It can cater to a vast customer base, irrespective of the age, gender, or demography. MaaS operator collects commuter data in the form of journeys, locations, and time spent, among others. This data can be optimized by data analytics to draw important actionable insights. Data is one of the most valuable assets in the ecosystem, as it enables customer-centric solution development.
View Complete Report:Â Mobility as a Service Report
MaaS can impact travel behavior of a commuter without directly disrupting the day-to-day activities of the commuters. The data gathered from mobility service can benefit the policy regulators to provide efficient connected system at micro-level. MaaS industry can negatively impact the private vehicle ownership in long term scenarios. Automotive OEMs such as BMW and Daimler have analysed the market potential for mobiity service and developed in-house platform for ride-sharing and renting.
The digitalization of service industry along with a high penetration of advanced smartphones has led to quicker acceptance of the mobility as a service market in various regions. Furthermore, the development of Information and Communication Technologies (ICT) infrastructure and internet connectivity have resulted in easy accessibility of internet service for more than XX% of global population.
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