Shopify App store is an abode to many powerful and versatile apps that can aid you to make anything possible in eCommerce. Many developers are consistently in the pursuit of bringing something innovative and useful for online retailers.
Being an App developer, it becomes paramount for you to market your developed products on your own. Whenever you develop an app for Shopify App store listing, consider how you can advertise it, and whether you are providing it with an adequate positioning among the merchants and other developers. Precisely, you need to learn about different ways you can help your app to get noticed.
However, Shopify App store allows you with an easy discoverability and evaluation of your App on it. Still, you also need to put efforts with some external marketing efforts as well.
Apart from following specific norms set for Shopify app development, you also need to abide by several other strategies like marketing of it.
Here are some key strategies that you can opt for while considering a beneficial marketing approach towards Shopify apps. Let’s start!
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Effective App Listing
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An effective app listing on Shopify app store is your biggest marketing tool. It is the foremost step to get in touch with your merchants.
With an effective App listing on Shopify, you can easily encourage merchants to try out your app. In order to achieve it, you need to provide the following:
– proper key benefits section,
– detailed description field,
– pricing section,
– merchant install requirements,
– highly suitable category field,
– and, key benefits section.
Along with these, you can also provide a demo URL showcasing your app so that the merchants can see a live demonstration of how the app works.
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External Marketing Efforts
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Driving traffic through external marketing activities is also required in case you wish to gain a greater and fast merchant reach to your Shopify app.
Although, listing your app on Shopify app store shall help you with enough of marketing. Still, you need to consider developing your own external marketing efforts to achieve a rapid growth.
There are various external approaches that you can opt for like social media, networking with other developers or agencies, via blog advertisements etc. You can also choose to have a give and take marketing with other app developers. For e.g., you can advertise their apps on your digital platforms so that they can refer your app on theirs.
Whatever approach you choose, make sure that you dedicate enough time and effort to achieve a profitable marketing campaign.
Always remember, Shopify app store is the base of your success but not your whole success lies in it. You will have to blend it with your own marketing efforts for a real success in the competitive marketplace.
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Offering a Freemium App
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Freemium is an effective pricing strategy with which you provide your service or product free of charge. In such a business model, users of your App shall pay nothing while downloading it.
However, there will be paid in-app purchases for additional services or premium features associated with your Shopify App.
This way you are engaging both paying and non-paying users to use your app. With a Freemium App policy, you can achieve the following:
– easy trust building with users,
– demonstrate your value prior purchase,
– increased retention over the time,
– an increase in initial install rate.
There are always two ways to generate revenues, one is that you first charge and then serve; the other way around is first prove your worth and then charge.
Undoubtedly, the second way is the best and highly appreciatable many. So, opting for a freemium app approach would be a competent way to market your Shopify App.
Final Verdict
The Shopify App Store has always been a great source of growth for both merchants and developers. Unlike merchants, you are not completely dependent on it as you have an opportunity to put extra efforts into context with making your published App grow.
While following different marketing approaches mentioned in this article, you can definitely attain that exceptional growth. Apart from these, you can always look for new trends taking place in every Shopify app development field.
