Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. High da free social bookmarking sites list 2022 For example, a long-time football fan might search for [fifa], an acronym for the Fédération Internationale de Football Association, while a new fan might use a more general query like [football playoffs]. Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results.
You want to have at least one primary search term you optimize your article with, and up to two secondary keyword phrases. Does that mean you have to use more than one? No. But it can be an advanced strategy for some.
At this point, it’s worth noting that an article will be naturally optimized when you write it. That’s because if you write enough (quality) words on a subject, the words you use will describe the content well.
So why optimize? To help your great content better compete in the search results. When you use specific keyword queries in your content, it can signal to Google that your content is more relevant to the searcher’s query than other content like it out there.
For more, see our article on optimizing page content, and try our free keyword suggestion tool to get started.
Step 5. Identify and analyze the competition.
Did you know that your competition online consists of the top-ranked pages for your keywords? These are the webpages in which you are vying for attention in the search results.
Once you have your keywords, you can begin a competitive analysis. Using the right SEO tools you can find out which pages are ranking in the top spots on Google for your search query.
This is where things get good. Armed with that data, you are not blindly following general SEO best practices (“It must be 1,000 words!”) for your article. You are optimizing specifically to be on par with — or even exceed — the top results for that keyword.
For example, Bruce Clay’s WordPress SEO plugin examines your competition and presents data such as:
Total word count to aim for
The title tag and meta description length
The number of times a keyword is used
The readability score of your SEO article compared to the top-ranked webpages
(And all of this is in real-time before or during the writing process, not after.)
