So, there’s been a lot of buzz about Google ads vs social media marketing. For those who are exploring online profitability, consider the two options. Both have proven to be good lead generation tools. Many business owners swear by the great benefits both Google and social media had for them.
In this article, we discuss how both tools can improve your lead generation efforts. But, we are going to veer away from the technicalities. Here, we focus on what both do the most practical way. Hence, we simplify things for your consumption. Remember, there are experts like On Point Digital Solutions that can help you with this. Read on to learn more about these concepts.
Google Ads
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Google ads is an online advertising platform created and developed by the company. Here, they take a different and non-traditional approach to the advertisement. In traditional media, say for broadcast and print, you pay for the exposure time of your product. There are different rates depending on its airing, if it’s prime time or not.
In Google ads, advertisers bid to display their short advertisements to their users. It follows the pay-per-click model. This means marketers make bids for specific keywords initiated by Google. Following suit, the display of products is either by search engines or mobile apps.
Social media marketing
If Google ads users mobile apps and its own search engine, this marketing focuses on social media. Among the most used platforms for ads are Facebook, Youtube, and Instagram. Businesses also capitalize on others such as TikTok, Snapchat, and more. Here, marketers create special pages dedicated to promoting their products and services.
Instead of the search engine, their products appear on the app. Social media users then get to view their pages after paying a specific amount for display. Here, the possibilities are endless because every single user becomes your potential lead.
So, what is better?
The answer lies in you. It all boils down to your preference. If you are after genuine interaction and engagement use social media. In social media marketing, your products are only displayed. Even better, you get to engage with your followers. This approach then takes it to a whole new level because personal touch gets involved.
If you are after lead generation through quick display, then Google ads are for you. Here, time is of the essence. Your ads may appear fast but it is repetitive. As such brand recall gets heightened. There may be no personal approach here, but seeing your product often does influence.
In conclusion
If you are looking for a big winner, sorry to disappoint. There should be no competition between Google ads vs social media marketing. Here, either you focus on one or you take advantage of both. It’s that simple. Both Google ads and social media marketing kick up your marketing efforts a notch higher. Both give the much-needed attention and exposure to your product or service.
The most important component here is how to design the ads. Yes, you may not be adept in both. But, there’s nothing to worry about. On Point Digital Solutions, a trusted, professional digital marketing agency in Melbourne, is here to help you. Your desire to get advertised on either Google ads or social media (or both) can get accomplished for sure.
